Entries by Richard Wilkins

6 crucial elements in any website design

Your website acts as your company’s shop window. Its role should be to attract customers, showcase your business’ capabilities, and convince people that you are able to give them a service they will truly value. It doesn’t matter how good your product or service is: if your website isn’t up to scratch, you’ll struggle to […]

Improve navigation for increased ecommerce sales

Overcoming visitor pain points enables an e-commerce website to increase its conversion rate and improve its online sales. Factors such as landing page optimisation, shopping cart user experience and video loading times are all important, but it is a mistake to avoid or ignore the basics. Clear, effective, and beneficial navigation, for example, can mask […]

Simple SEO tips for small businesses to embrace

The field of search engine optimisation (or SEO) can seem daunting to small business owners that may not have the resources to invest in a large marketing team. However, SEO does not have to be either complex or expensive, as our list of simple tips demonstrates: 1. Ensure that your website is fast and mobile-friendly […]

Using your local credentials to improve your website performance

The web may give us access to a vast range of product and service providers from around the world, but where possible most of us still want to find a local supplier. Why use a plumber, electrician or financial adviser 200 hundred miles away if there is a perfectly good one down the road? At […]

3 killer mistakes that could be harming your eCommerce website

eCommerce is simply huge now, with 2018 seeing almost $3 trillion in sales made online across the planet. This alone shows why it is key for so many businesses to be engaged with eCommerce. However, it is not quite as simple as throwing together any old website to begin selling online. It is vital to […]

Web Design and the Future of Your Business

Any business that wants to make it in the online environment needs to invest in proper web design. Even though this might seem easy to handle on your own, you should know that a few tutorials or articles are not enough to compensate for the years of study and skills of experienced and certified specialists. […]