The best website optimisation tools in 2021

At Excalibur Digital, we love sharing our tips and tricks for creating the best website for your business. In a world of advanced technology, there are some excellent tools on the market that can help you to achieve optimal website performance, resulting in an excellent user experience and a higher conversion rate! Tools are fantastic because they allow business owners to conduct complex tasks and keep their website performing well, months after seeking the help of a professional. Here are the best website optimisation tools in 2021.

PageSpeed Insights

PageSpeed Insights was developed by Google as a simple-to-use, free website checker. The tool is ideal for checking the speed of your website pages, mobile page speed and desktop performance. Keeping tabs on website speed will allow you to ensure that users are getting a great experience when visiting your site. PageSpeed insight will check the page speed of your website and provide suggestions around how to make it faster.


Hotjar is a tool that is designed to help you improve user experience. The tool uses behaviour analytics software to measure your website’s visitor interactions and feedback and find and fix bugs. With this knowledge, Hotjar can help you to understand how to optimise your webpage design for customer conversion rate and improve the overall user experience of your website.

Screaming Frog

Screaming Frog is a tool that could help you to improve your on-page and technical SEO. The tool is designed for PC, Mac and Linux and actively works to find broken links, check HTML and XML sitemaps, analyse meta titles and descriptions find duplicate content and even check your redirects. All of this will give you valuable insight as to how the SEO of your website could be improved, which will help your site to rank higher in the search engines.

Website tools are an excellent way to keep tabs on your website performance and understand how to optimise your content for better conversion rates. If you have any queries about website optimisation or would like to know more about increasing your site performance, get in touch with a member of our team today!

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