Many online retailers understand the importance of having a good looking online sales platform, but what few understand is the importance of a responsive and continually updated website. Ongoing maintenance and improvements can help prevent your eCommerce platform falling behind the competition. Maintaining customer interest Online shopping continues to grow in popularity, and being able […]
Backlinks to websites are a lot like votes, they tell Google that content is credible, valuable and useful. If your website has plenty of good backlinks, it will help your pages to rank higher in search results. This will make your website far more visible, and increase traffic to your website. However, not all backlinks […]
In a world that has fully embraced the internet, any forms of physical interactions are quickly fading away. In recent years, we have seen the birth and flourishment of various internet-centred businesses, e-commerce. Jeff Bezos’ Amazon employs 798,000 employees in its 175 fulfilment centres spread worldwide; Mark Zuckerberg’s social media platforms have a third of […]
All businesses these days need a responsive and great looking website to attract customers with. While web design is key in this, web hosting is also something to think about carefully. Your web host essentially gets your site online and keeps it there for people to visit. There are lots of hosting companies out there […]
When it comes to your company’s website, how it performs is critical. Even a slight drop-off in responsiveness or page load speeds can see consumers heading somewhere else. This is naturally a very bad sign for your business! If you find that your site performance is a bit lacking, there could be a range of […]
You’ve been researching keywords and producing lots of new web content, but you’re still not ranking on the first page of Google. Sound familiar? It could be that you’re making some pretty simple SEO mistakes. Here are some of the most common SEO mistakes websites make, and how you can avoid them. 1. Using generic […]
A high-performing website can make a huge difference in the success of your business. Learning how people find you, how they interact with your website, what kind of search term they use to look for your product or service and what they do when they are visiting your site is all key information that can […]
Good SEO has always been a dark art – technology advances, fashion changes and Google tweaks its algorithms on a regular basis. As a result, writers looking to create SEO-friendly copy always feel like they’re on the back foot, battling against the search engine giants. But this needn’t be the case, because the main aim […]
The 2020 COVID pandemic might have forced many businesses and consumers to rely more heavily on e-commerce than ever before, but for many businesses, a great-looking website has always been a vital shop window. Here’s why: First impressions count With the decline of footfall on the nation’s high streets, plus the death of traditional paper […]
Ever since the birth of e-commerce, savvy business owners have understood the power of the internet and just how important a high-quality website is for a strong business. With the rise of do-it-yourself website technologies, a lot of business owners have deemed professional web design unnecessary and instead tried to build their own site. Whilst, […]