You might have the best website in the world, but if your ideal customers can’t find it, you’re not going to get the sales you need. At Excalibur Digital, we are passionate about helping our clients to get the web traffic they deserve from the customers that really matter, so here are a few things […]
The last 12 months have truly showcased that, when it comes to retail, eCommerce is both the present and the future. Due to the fact that eCommerce sites enable users to commit to purchases regardless of the time of day or location, and with the breadth of the retail world available at the click of […]
When it comes to showcasing the quality of your business, your website essentially acts as your front window. If your website performance is not optimal, or if it does not look entirely professional, potential customers or clients could well decide to head elsewhere. Research has found that almost 8 in 10 (79 per cent) people […]
It is vital for any business to have an online presence now. With more people than ever searching for services and shopping via the internet, you simply cannot afford to ignore what this channel can bring to your organisation. A fabulous website is the cornerstone of connecting with consumers online. Before you can do this […]
As the days get lighter and the weather gets warmer, we all look to freshen things up for spring, such as our homes and our wardrobes, but what about our websites? It can feel like a huge task reviewing your website and running some basic housekeeping, but building in a little bit of time every […]
Acquiring backlinks is one of the most important parts of having a solid, SEO-grounded website. In this article, we will give you some ideas about getting good quality backlinks simply and easily! Connect with others in your niche Firstly, try to connect with other people in your niche. This could be by following those you […]
If you want your business to have an online presence in today’s age, you need a website. Any old website is not good enough, however, as a poorly optimised website that doesn’t perform can actually damage your business growth. Did you know that poor website performance is actually enough to turn customers away? You do […]
Any website expert knows that there are two types of SEO – on page and off page. Off page SEO refers to getting links from other websites, how long people spend on the page, social media, and other Google ranking factors. On page SEO, on the other hand, focuses on the page itself. It consists […]
If you have begun a backlinking campaign, you are taking the right approach to achieving a search engine optimisation (SEO) boost. Backlinking can take time to pay dividends, and ideally, you should have a range of other SEO activities which can push your web pages up the rankings. But make no mistake, backlinking has the […]
Are you keeping up with the Google algorithm? Those of us who are not employed by the world’s biggest search engine would not typically be subject to the latest changes which affect how SEO works. However, thanks to trial and error, we can come to understand certain SEO principles and come up with new techniques […]