Entries by Richard Wilkins

3 ecommerce Website Design Musts

Your website’s design is vital since it is something your customers will interact with during their time on your site. Creating a great website design isn’t as simple as throwing together something pretty and hoping it will work. That just won’t cut it in today’s cut-throat business world. To be truly effective, your ecommerce website […]

Photo: keyboard by tvol licensed under Creative commons 4

2 easy ways to improve your website speed

Is your website fast enough to engage customers? Are you willing to bet the success of your business on it? That’s not an exaggeration, nearly half of online shoppers will simply give up on a website that takes over 3 seconds to load. Even a delay of just 1 second in page response time can […]

3 tips for maximising ecommerce sales

Ecommerce sites can be very easy to set up online. Because of the smaller fixed costs, more and more people are choosing to sell their goods and services over the internet rather in a traditional high street shop. However, just setting up a store doesn’t mean that you will automatically make money. Even if you […]

6 crucial elements in any website design

Your website acts as your company’s shop window. Its role should be to attract customers, showcase your business’ capabilities, and convince people that you are able to give them a service they will truly value. It doesn’t matter how good your product or service is: if your website isn’t up to scratch, you’ll struggle to […]

Improve navigation for increased ecommerce sales

Overcoming visitor pain points enables an e-commerce website to increase its conversion rate and improve its online sales. Factors such as landing page optimisation, shopping cart user experience and video loading times are all important, but it is a mistake to avoid or ignore the basics. Clear, effective, and beneficial navigation, for example, can mask […]

Simple SEO tips for small businesses to embrace

The field of search engine optimisation (or SEO) can seem daunting to small business owners that may not have the resources to invest in a large marketing team. However, SEO does not have to be either complex or expensive, as our list of simple tips demonstrates: 1. Ensure that your website is fast and mobile-friendly […]