Entries by Richard Wilkins

Common eCommerce myths demystified

There’s no doubt that more and more of us are shopping online. 53% of people bought goods over the internet in 2008, but by 2019, this figure had shot up to 82% – and the numbers keep on growing. With this in mind, knowing how to effectively operate an eCommerce site is more important than […]

Looking ahead: how to future proof your SEO

The landscape of the internet is constantly evolving as new technologies encourage innovation. Voice and mobile search are two prominent examples of users moving forward with the technology, as more and more people use at-home and in-car voice assistants to search for things online. Due to the revolutionary nature of the internet, trying to future […]

5 of the biggest SEO mistakes in 2021

Search engine marketing is constantly evolving, so much so that techniques that worked five years ago are all but worthless today. This can lead many small business owners confused about which practices they should be deploying to get more traffic. So in this blog, we are going to look at five of the biggest SEO […]

How can a website audit benefit you?

Many business owners don’t realise that their website has grown out of date and has become ineffective. For many, the web design and development process stops when their website is “finished” – they don’t consider that it’s actually an ongoing process that demands consistent updates, changes, and tweaks. That is why a website audit can […]

3 web design tips for eCommerce sites in 2021

Web design is a key part of any modern business’s online strategy and something you must get right. Most people now will check your website first before deciding whether to hire you, use your services or buy goods from you. A poorly designed website can, therefore, significantly impact your overall success. eCommerce businesses are a […]

How to build more backlinks for your site

Backlinks are essential if you want to boost the position of your website’s ranking on search engine results pages (SERPs). Alongside other search engine optimisation (SEO) strategies, backlinks are one of the most important ways to ensure that your pages rank highly. Of course, link building can be daunting if your business’s website is relatively […]

4 link building myths debunked

Is your link building strategy doing more harm than good? If so, you’re probably following some outdated practices and myths that search engines could flag as spam. When done right, backlinks form an essential aspect of SEO, improving your overall ranking on SERPs. To benefit from link building, pay close attention to these four backlink […]