Entries by Richard Wilkins

4 link building myths debunked

Is your link building strategy doing more harm than good? If so, you’re probably following some outdated practices and myths that search engines could flag as spam. When done right, backlinks form an essential aspect of SEO, improving your overall ranking on SERPs. To benefit from link building, pay close attention to these four backlink […]

4 reasons your website needs a blog

Some business owners may be dismissive of incorporating a blog as part of their website design, thinking they haven’t got time to write blog content or that a blog can’t result in sales, but that approach is a huge mistake! We take a look at just four of the ways one of the most straightforward […]

How your website speed is harming sales

While many people look at the design of a business website, few look at the speed. There are several reasons. The first is that caching on browsers always makes the user’s frequently visited websites seem faster. When you visit your website daily, the loading time is significantly shorter than a new visitor’s experience. Business owners […]

4 reasons your website is damaging your business

Having a fully functioning website is essential in the business world, especially in this day and age. Not so long ago, businesses became known by word of mouth, radio, tv and written publications. However, these days, a simple Google search will land you on an array of businesses and websites in the sector you’re after. […]

Is your website cultivating brand trust?

When you create a business, your ultimate aim is to grow your brand, develop your customer base and ultimately generate profit revenue, and your website is a fundamental part of that. When customers or clients search for your services online, they are much more likely to click on your website if it has a higher […]

Can your ideal customer find your website?

You might have the best website in the world, but if your ideal customers can’t find it, you’re not going to get the sales you need. At Excalibur Digital, we are passionate about helping our clients to get the web traffic they deserve from the customers that really matter, so here are a few things […]