I like smart, slick, hassle free systems and aspire to create and replicate these for my clients. There is nothing worse than using a poorly designed service. Well-built systems, work on every level and have a seamless, joined up experience. I find my clients don’t have to think too hard when they are using the systems I build; they are designed to do all the thinking for you!
I’m also not your typical techie geek and people are surprised when I tell them what I do! Although my work is immersed in technology I still like the simple life but… I can’t live without Spotify.