Software as a service, more commonly known as SaaS, is simple cloud computing and it is rapidly becoming an important component in how businesses operate. Services run in the cloud enabling providers to supply a service using a one-to-many model, on a pay-for-use or subscription basis. This minimises time and effort, while still delivering services […]
The fact of the matter is simple: the Google ranking algorithm is getting increasingly intelligent. As such, it is able to pick up on people trying to trick the system into ranking them higher. It also punishes those sites who are trying to cheat the game by following shady practices. So, to help your site […]
The approach that companies take to SEO has changed radically in recent years. When Google pushed out its Panda and Penguin updates that downranked sites with unnatural looking link profiles, some companies panicked and ceased link-building altogether. However, taking this approach can significantly damage your site’s chances of ranking well in Google’s search results. In […]
Whether you’re looking to hit a sales target or just wanting to get more traffic to your site, it can be hard to get over the hump when it seems like nothing you’re doing is working and the clicks aren’t coming in. But don’t feel defeated just yet – you might just need to alter […]
There are countless business benefits to utilising software as a service (SaaS) applications and they will make repetitive tasks far less of a burden. All elements of the automated system are programmed and will make office life far simpler and easier to handle. Some examples of tasks which can easily be operated using SaaS include […]
The success of your eCommerce store will come down to a number of factors. Most notably, your ability to drive large quantities of high-quality visitors to your site in the first place. This is where eCommerce SEO comes in. What is eCommerce SEO? eCommerce SEO refers to the organic traffic you get from Google. Boosting […]
When it comes to building backlinks, there are so many different routes to take, and at the same time, it can be easy to get overwhelmed by it all. Some people then choose to use black hat SEO methods, such as buying backlinks, to help boost their efforts. This is certainly the wrong approach to […]
From retail stores to financial service firms, every company needs a solid SEO strategy to help them succeed. The trouble is that a lot of businesses are going wrong with SEO without even realising it. If you are not seeing the results you had hoped for, read on to discover some of the common mistakes […]
Website design trends are constantly evolving, what might be fashionable today could look outdated tomorrow. Website design trends are constantly evolving, what might be fashionable today could look outdated tomorrow. As such, creatives and web designers are constantly innovating to create a better experience for their audiences and more engaging ways to connect with them. […]
You may have heard of black hat SEO, but perhaps not so much of its white hat counterpart. So, what’s the difference? Although both will drive results, only one will get you penalised by search engines and set you back in terms of traffic and rankings – even though they may provide short-term results. Search […]