Big data is a general term that is used to describe large volumes of data that a business receives on a day to day basis. It’s not really the size or the amount of data that businesses enjoy, but it is the analysis and mapping that can be drawn from this data which helps businesses, […]
Nobody likes a slow website. As well as being extremely frustrating for the end user, a poorly performing website results in fewer page views, decreased customer satisfaction and lower conversions. In fact, research shows that even a one-second delay in page loading time can lower the conversion rate by as much as 7%! In addition, […]
With the proliferation of SEO knowledge on the web, it can be tempting for some business people to try by themselves. This can work up to a certain point, but there are still many mistakes which can be made along the way. In this article, we take a look at some common pitfalls on the […]
SEO techniques are used by many kinds of organisations in order to bolster their online presence, but in few spheres is it as important as in ecommerce. That’s because ecommerce websites can live and die by the number of visitors which they manage to attract from search engines. That can mean ticking off all the […]
Having a well-designed website is essential, regardless of your business type. Often acting as the first visual medium your clients will see when attempting to search for you and find out more about your company, first impressions always leave a lasting mark. The design, development and ease of use of your website are just as […]
Ranking high in search engines is an art form that some have mastered in order to get the links that you want on the first page of Google. There are many tips and techniques that can improve your business, and they’re all vitally important. Can’t beat the Google brain As intelligent as a person who […]
As a business owner, you’ll know the importance of SEO. You may have even worked on your SEO recently, and assume you have a solid plan in place. What you have to keep in mind is that the world of SEO is ever-evolving, and you can easily find yourself slipping down the Google rankings without […]
Running a successful website that supports and boosts your business isn’t always easy. After all, you can’t keep an eye on your website all the time to make sure it’s working. It simply isn’t logistically possible. Luckily, however, there is a solution. Website monitoring allows you to make sure your website is performing properly, even […]
As the Omni channel experience further blurs the lines between digital communication, eCommerce and website performance across devices, now is the time to make sure your email marketing strategy keeps up with the pace. Here are three things that industry leaders are doing to lead the way throughout 2018. Hyper personalisation The personalisation of content […]
Everybody knows that keywords are an essential component of search engine optimisation. Deploying relevant keywords in a naturalistic fashion is one of the best ways to ensure that search engines know what your website is about and can rank it according to relevance. Using the right keywords guarantees that your website will be seen by […]