When it comes to building backlinks, there are so many different routes to take, and at the same time, it can be easy to get overwhelmed by it all. Some people then choose to use black hat SEO methods, such as buying backlinks, to help boost their efforts. This is certainly the wrong approach to take and you will get punished for it by Google. The simple fact of the matter is that to build great quality backlinks, you need to be publishing awesome content on your site. This is where the Skyscraper Technique comes in.
What is the Skyscraper Technique?
The Skyscraper Technique was first coined by Brian Dean, the link building expert behind backlinko.com. Essentially, the Skyscraper Technique involves you writing a blog post that is vastly superior to anything else out there for a given topic. The first step involves choosing a keyword whereby the content of the competition is lacking. You then produce a piece of content around that keyword that is longer, more engaging, more insightful and better structured than all of the ranking competitors.
How does the Skyscraper Technique help you to build backlinks?
The beauty of the Skyscraper Technique is that it lends itself perfectly to building backlinks via a number of means. This includes:
– You will no doubt reference plenty of great sources in your article. You can reach out to those sites to see if they are interested in linking to the article
– You can use SEO tools like Ahrefs to see who is linking to content you know is worse than yours. Then, see if they would be interested in linking to your article instead
– Most importantly, as the article is so epic, people will naturally want to link to it anyway! If it is genuinely so useful, then people will enjoy being made aware of it and will readily want to help you promote it
Do bear in mind that properly utilising the Skyscraper Technique can be time-consuming and you will need to commit to putting in the required levels of effort. It also requires you to practice your skills at writing well-optimised content and knowing how to use email outreach effectively. If you require any help with this stage and building your own Skyscraper content, then we welcome you to contact our team and discuss the SEO services we offer.