What exactly is SaaS and why businesses should be using it

Software as a service, more commonly known as SaaS, is simple cloud computing and it is rapidly becoming an important component in how businesses operate. Services run in the cloud enabling providers to supply a service using a one-to-many model, on a pay-for-use or subscription basis. This minimises time and effort, while still delivering services to consumers on both a B2B and B2C level.

SaaS runs on provider’s servers with consumers accessing services via the internet. Ideal for small businesses, SaaS delivers cost-effective tools and services to customers. SaaS is also known as web-based software, on-demand software or hosted software.

SaaS lends itself to be used by customers, but it can be used internally by organisations for taking care of ‘housekeeping’.

This innovative type of software dominates the market with most people use some form of SaaS every day. Examples include Salesforce, Netflix, Google Apps, Office 365, Cisco WebEx and Citrix GoToMeeting.

Five reasons your business should use SaaS

Simple software – No hardware management

With no limits on how many users can access any given SaaS and no need for additional hardware, a business can streamline their processes. There’s no need to faff when software is readily available via the internet.

Cross-device compatibility – Multiple platforms

In the age of technology, smartphones and other portable/handheld devices are seen as essentials in the business world. Through the use of apps, SaaS is intuitive and suits a multi-platform environment.

Better for customers – No setup costs and only pay for usage

Businesses and customers can continue to build strong relationships using SaaS. Not only does SaaS deliver quality to consumers, but it also ensures the best value for money. Service users need only pay for what they use, or pay cost-appropriate subscriptions.

Take care of business – Housekeeping

The infrastructure of a business can be improved through SaaS. A host of administrative tasks can all be done in one location. This includes invoicing, planning, sales and accounting.

Repetitive tasks can be automated – Time-saving

Through SaaS, businesses can save vast amounts of time. The software will take care of tedious tasks, auto-filling forms and getting the job done.

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