When it comes to optimising your e-commerce website, every little detail counts. Business owners spend a lot of time and effort on SEO practices, but neglect or fail to realise how their hosting provider may be hindering SEO efforts. Here is an explanation of how your web host could inadvertently be lowering your SEO ranking. […]
Local SEO is a search engine optimization technique focused on providing results based on relevance and location of the search query. As an eCommerce business, this means optimising your website performance to reach a local target audience, which is more likely to yield potential customers. Unlike global SEO, which targets the broader market, local optimisation […]
Thanks to Google’s frequent algorithm updates, debuting on the first page of search results has never been tougher. Slapping together half-baked, keyword stuffed content and using shaky backlinks for SEO is a thing of the past. Search engines are now inclined towards delivering meaningful and quality results to their users. In the most recent update, […]
If you are already operating an e-commerce website or are contemplating taking your business online then you might consider creating a content-rich website. Content-rich websites attract visitors with compelling aesthetics including exotic photographs and media that invite visitors to spend more time on the site. Attractive content is a great way of engaging visitors by […]
Internet technology is great. As many as one in five people, though, experience challenges which make it more difficult for them to access computers, tablets, or smartphones. Many of these individuals rely on accessibility tools (such as screen readers, magnifiers, colour changes, or voice recognition) to aid their use of technology and, especially, the internet. […]
When it comes to eCommerce, there are certain website design and development principles that should be observed in order to ensure a successful website. At Excalibur Digital, we’ve seen many eCommerce businesses making the same mistakes with their websites. Knowing what those mistakes are will allow you to avoid them. Here are three of most […]
Cloud computing is, very simply, using a series of remote servers in a network to store, manage, and process data online. Now you know what cloud computing is, here are three of the main benefits that Excalibur Digital can provide to you. Saving you money Cloud computing is actually a great way for businesses to […]
You could be forgiven for thinking that, on the face of it, an audit report from Excalibur Digital might not be essential. When you start thinking about it a little more, though, you’ll quickly understand why it’s a service that you can’t really do without. What is an audit report? Think of an audit report […]
Website hosting is the backbone of any business’ online presence. It’s essential that whoever you choose to take care of your website hosting needs, they’re able to ensure said hosting meets certain essential criteria. Regardless of the size of your business, or the nature of your website, make sure your website hosting service is: Reliable […]
There are many things that you need to consider for running a successful eCommerce website, including digital marketing, website design and development, and overall website performance. In addition, SEO, or search engine optimisation, can be an incredibly helpful tool when looking to organically increase the amount of website traffic you receive. However, SEO strategy should […]