Thanks to Google’s frequent algorithm updates, debuting on the first page of search results has never been tougher.
Slapping together half-baked, keyword stuffed content and using shaky backlinks for SEO is a thing of the past. Search engines are now inclined towards delivering meaningful and quality results to their users.
In the most recent update, Google improved its algorithm to provide precise answers to queries. It places a snippet of text and a couple of related YouTube videos as the top results plus a few adverts and other relevant content. While the formula used to arrive at this conclusion is not clear, it has something to do with quality.
However, this ingenious move has somewhat levelled the internet – a thing that has worked for some and posed a huge challenge for the remaining lot. So you might want to reconsider your SEO strategy for 2019 before it’s too late.
Get ready for voice search
With all the talk going around about voice search and IoT, it is hard to ignore its impact on SEO. Being, perhaps, the most ambitious project the tech giant has ever attempted, they have done a commendable job.
According to the Global World Index, 27% of internet users prefer voice search. And the number is growing every day. So, be sure to write meaningful content that answers a particular question, popularly known as Semantic SEO. That coupled with a detailed FAQ section, is a great way to get started with voice search optimisation.
Due to the mushrooming numbers of mobile internet users, Google now checks the quality of mobile sites and uses it as part of their ranking procedure.
So, if you have a website with a desktop and mobile option, Google’s bots will index the mobile version first. But that doesn’t mean that desktop sites will not have a place on the first page of Google results.
Though this might not be news to you, Google is always on the lookout for fresh content. They are looking for material that is authoritative, engaging and of the right length.
If your content meets these specifications, chances are, your site will appear on the first page. And that means only one thing – tons of organic traffic coming your way.
Over to you
With so many things to consider when trying running a business, staying on top of these trends can be quite challenging. And that’s where we come in.
Here at Excalibur digital, we’ll help you achieve more with your site. Our services range from SEO optimisation to cloud computing and everything in between. All you have to do is ask.