SaaS is becoming more and more popular among businesses who are looking to avoid the excessive costs associated with on-site software applications, but there are still a number of myths that continue to circulate about this innovative software solution. Myth 1: SaaS applications are not secure The security for cloud services can be operated, maintained […]
If you are looking for customers online, you should think of your website as the engine of your business. It can help you to meet many objectives, including showcasing your products and services, being a resource of information, and allowing you to sell directly to consumers. You will find that the websites which perform better […]
If you are running an eCommerce site, your mind might be full of numbers and product names. So when it comes to your marketing, what’s your first port of call? Are you ploughing money into online advertising spots, using paid search campaigns, or perhaps you have a large reliance on social media? All those activities […]
Over the last few years, user experience (UX) has grown from a digital communication buzzword to an essential factor all businesses with an online presence must consider. UX has completely changed how apps and websites are developed, highlighting the importance of addressing the user’s needs and requirements at every digital level. So, what UX design […]
Voice search has become important in SEO as the use of smart devices has grown. Rather than type in queries, users can simply speak to the search engine. It’s quicker and easier for them and they can be specific at the same time. The search engine will use natural language processing to understand these queries […]
So, you’ve drawn up your backlinking strategy, and are aiming to get some links to your site from web locations which will reward you with an SEO boost. But there are certain errors and misconceptions which have been known to stop a backlinking campaign in its tracks. In this blog, allow us to give you […]
Many website owners dive headfirst into link acquisition without building a strong foundation. However, a well-optimised website is essential if you are to make your backlink efforts more successful. So, before you get started, here’s what you need to know about getting high-quality backlinks: 1. Create linkable assets If you want other businesses to link […]
If you want to have better SEO, then you need to do several things. One of those is to have a blog on your website. Research has shown that sites releasing about 15 or more articles a month will get 70% more leads than those sites that have no blog. However, having a blog isn’t […]
A digital marketing campaign has several moving parts that work together to ensure the success of your business. But this is only possible when you apply the right digital marketing strategies tailored for your business. The constantly changing internet technology and digital environment requires that you always be on top of any updates and advertising […]
Over the past few decades, there has been a gradual shift from analogue to digital processes. And the same goes for digital marketing and computer networking. Today, any business that’s looking to be competitive must command a strong online presence. Customers now search online for almost everything before making any decision. And that’s where your […]