When researching link building tactics and techniques it can feel like there’s almost too much to go at, much of which can seem incredibly time-consuming. Whilst the longer-term link building strategy is important and constantly needs to be worked at for continual performance, there are also a few quick wins you can look at today […]
When time is in short supply as a busy business, it can be easy to let your website tick along without reviewing some of the smaller on-page elements, but these can make big difference to your website’s performance. Here, we take you through three on-page elements to check and update where necessary, to ensure they […]
You need to decide on a domain name extension for your website. There are over 1500 to choose from, but you are probably familiar with the main ones (.com, .org, .net, .info). Each one can make a difference to your website performance by affecting your SEO and general searchability, so it is important to choose […]
Website performance is critical if you want to succeed online. Google ranks websites with website performance in mind; if your site isn’t fast enough, then it won’t rank highly on result pages and you can see a significant drop in traffic. Likewise, you can expect to lose some sales from a slow website. Particularly for […]
When it comes to digital marketing, there’s no shortage of acronyms: SEO, PPC, CRM… the list goes on. But today we’d like to cover one acronym which many small businesses might be inadvertently ignoring – and it’s one which could transform their fortunes. So, let’s jump in and talk about CRO – or Conversion Rate […]
A dedicated website is an essential component of any online marketing strategy. That’s why, as a modern business owner, you probably already have one. But is your current site appealing and functional enough to attract customers? Nowadays, the online arena is just as competitive as the high street, if not more so. That’s why it’s […]
Google is invested in making the whole web safer. Every year they plough hundreds of thousands of dollars into ensuring their security settings drive forward the standard for the Internet age. Despite what you might think about one of the world’s largest corporations, Google is on an endless journey to dramatically reduce the occurrence and […]
The nature of business is continuing to develop. One of the clearest signs of this occurring is the alarming rate in which shops are closing on our high streets in place of online stores. Some entrepreneurs are wasting this online growth movement by hosting their own website through free drag and drop page builders, which […]
Search engine optimisation (SEO) can be a fairly formulaic and scientific practice when it comes to writing content. Indeed, crafting words to please Google’s increasingly complex algorithms inevitably means that writers have to think about factors such as how many keywords they have managed to fit into their text. For some, this can seem restrictive […]
Whether you’re a small business or a huge one, your goals are probably the same: to offer your customers the best service. Very often, this will include the deployment of software solutions, and you’ll have a choice: “local” software (which is installed on the user’s machine) or a SaaS (Software as a Service) cloud-based solution. […]