Many website owners dive headfirst into link acquisition without building a strong foundation. However, a well-optimised website is essential if you are to make your backlink efforts more successful. So, before you get started, here’s what you need to know about getting high-quality backlinks:
1. Create linkable assets
If you want other businesses to link your website, you need to have something on your site that’s worth linking to. This is known as a linkable asset and could be a video, blog post, survey, piece of software etc. Essentially, it’s a high-quality piece of content that offers value to the reader.
As Neil Patel points out, posting long-form, authoritative content can also help you get attention, so although it will require more effort, you should get the results you’re hoping for.
2. Fix any UX problems
You will need to check your website for technical issues such as nofollow links, duplicate metadata, slow loading speeds and mobile-friendliness (lack of). These can all hurt your user experience, which in turn can impact your SEO performance. Set aside some time to scan for these and fix any issues as soon as possible.
3. Build relationships
Building relationships with your followers is one of the best ways to get backlinks. After all, if people don’t know who you are, they won’t link to your website. Therefore, you’ll need to spend some time establishing yourself as an expert in your industry, and the best way to do this is to be active on social media. Don’t turn down networking or guest blogging opportunities either, as writing for other websites or providing a quote on a particular topic can quickly turn into backlinks.
4. Link externally
Linking to another website’s content and then reaching out to let them know that you enjoyed their blog post is a great way to foster relationships and boost your brand awareness. Although it may seem counterintuitive to give a backlink to a different website, they might give one back to you in the future, which is a win-win for everyone involved.
To find out more about generating backlinks to your website, contact us at Excalibur Digital today.