If you want to have better SEO, then you need to do several things. One of those is to have a blog on your website. Research has shown that sites releasing about 15 or more articles a month will get 70% more leads than those sites that have no blog.
However, having a blog isn’t just about publishing content. There are several SEO aspects of blogging that you should follow for the best results. They are as follows.
1. Content length
Blogs need to be of a certain length. Studies have shown that blogs under 400 words, or more than 1000 words, perform better. Your paragraphs should be about three sentences long. And the majority of sentences should be less than 20 words.
Of course, quantity is never the main factor. As long as you have quality content, you should have a chance of ranking. However, if you can stick to those word limits, you’ll improve your site’s SEO.
2. Long-tail keywords
Another aspect you should consider is using long-tail keywords. So, instead of using terms like ‘broken phone’, you should look at using keywords that are four or more words in a phrase like ‘how to fix a broken phone’.
This is to reflect the latest trends in searcher behaviour. Plus, Google is rather adaptable, the term ‘phone’ can often be interchanged with ‘mobile’ or ‘mobile phone’ with limited impact on your search rank.
All keywords should be in the content at about 1.5% density. This gives it prominence without being stuffed.
While everyone knows to add a meta description and title to every page, few people do this to images. Images have meta tags that should be SEO-optimised to include the keywords. This includes the image title, description, caption and alternate text.
All of these should be different from each other but with the same keyword. This maximises the chances of your content being ranked and found.
All blog posts should have an emphasis on linking. There are two types of linking: internal and external. External linking is when you link to resources off your main site. The best sources for this are news reports, academic reports or industry notes.
Internal linking is linking to other blog posts on your site. This has limited impact on your current blog post, but it will make other blogs on your site more searchable. By building links in this way, you can often find that you attract more natural backlinks.
Blogging is an essential part of your SEO strategy. The more you blog, the better the results you will have. However, you will need to ensure that every blog you publish is optimised for Google and other search engines.