As a business owner, you’ll know the importance of SEO. You may have even worked on your SEO recently, and assume you have a solid plan in place.
What you have to keep in mind is that the world of SEO is ever-evolving, and you can easily find yourself slipping down the Google rankings without warning, so it’s important that you keep on top of your site. There are a few simple tasks you can do today that will help keep your site in good shape.
1. Deal with duplicate tags and broken links
Duplicate content can be a major cause of your site’s website ranking dropping, and a CMS like WordPress has been known to create duplicate pages that can have a negative effect on your SEO.
There are a number of tools out there that can help you assess these issues, with many of them offering a fairly comprehensive analysis report for free.
2. Analyse the speed of your mobile site
A lightning speed mobile internet connection has ensured that there’s never been a better time to grow your mobile audience.
Many brands and companies are yet to switch on to this facet of their digital presence, so you can use it as an opportunity to get a head start on the competition.
If your site isn’t loading quickly on mobile you’re losing out big time, as more than 50% of Google’s search activity takes place on mobile devices today.
Optimising your site for mobile access is crucial in 2018 for maintaining and improving your site’s search ranking.
3. Constantly monitoring your competitors’ keywords
Use tools to run a check on your competitors’ keyword successes and think of ways you can implement them into your copy, especially if it happens to be something that you specialise in.
Many companies come up with a keyword strategy and then don’t revisit it for months at a time. If you keep on top of it regularly you’ll find new ways to freshen up your copy and new keywords that will help boost your search rankings.
These are only a few things you can do to keep on top of your SEO, and they can be implemented quickly. How in-depth you wish to go with your SEO housekeeping is up to you, but it really is a case of getting out what you put in. Get in touch if you’d like to find out more.