Ranking high in search engines is an art form that some have mastered in order to get the links that you want on the first page of Google. There are many tips and techniques that can improve your business, and they’re all vitally important.
Can’t beat the Google brain
As intelligent as a person who is great at SEO is, however, they are not smarter than the Google algorithm that they are trying to please. At the end of the day, that’s what SEO comes down to, trying to make that algorithm think that your website is what a customer is looking for.
It used to be the case that you could fit a long-tail keyboard into a text and Google would pick it up, even if it didn’t make sense in the context of the content. These days, Google is smarter than that. In 2017 alone Google made 13 significant changes to its algorithm.
SEO tips are still vital
The core principles of SEO are there, the likes of backlinks and keywords are still massively important but Google is also putting an ever-increasing emphasis on the quality of a website before it allows it to ranks highly.
For many people, understanding SEO can be difficult, and it can be great to get help. What isn’t difficult though is knowing what a good website looks like and knowing the difference between something that is poorly written and something that is well written.
If the website looks great to you, then it’ll look great to Google. Making sure that all parts of the website are easily accessible and having well-written content is an easy first step on your path to great SEO.
Never been more challenging
The value of SEO tips has perhaps never been more important, as Google has never presented so many challenges. Before everything else, however, it’s vitally important that you perfect your website before worrying about anything else.
A perfect website is a perfect foundation for great SEO, and as with any building, without foundations, everything else will fall down around you. If you have a great website, contact us today to see how we can take your SEO to the next level.