A brief guide to backlinks – everything you need to know!

What are backlinks?

To begin with, users need to be sure what a backlink actually is, but as this is a brief guide, we will keep the explanation short and sweet. Essentially, a backlink is a method to ‘influence’ end users and search bots by linking one specific webpage with a number of other pages that will contain links to the first site. This means that when you visit any of the external sites, they will always lead you back to the main page. When used correctly, backlinks provide a great way to optimise your SEO and to help a website flow more naturally.

Backlinks for SEO

Backlinks are a great way to optimise the returned results of search engines when your specific keywords are searched for. They allow the bots, programmed by algorithms, to ‘crawl’ your website and rank each page through the content present. Through the placement of backlinks, usually just though embedded text or hyperlinks, you can influence the rankings of your website pages in google, allowing you to encourage certain pages to be nearer the top of the returned results list.

So why is this useful?

Every website is built for a purpose. Whether that is to get customers to make contact to get a quote for your services, or to purchase items through your e-commerce platform, you know exactly what you want end users to do. By encouraging certain pages to appear higher in the returned results, more people will visit these specific pages with the appropriate calls to action. When done correctly, you should be able to increase your overall conversion rate.

What can assist in backlinking?

Even if you have a great backlinking system, you won’t get the results expected if your website has a poor conversion rate. If only 1 out of every 100 people follows your call to action, then an increase of 1000 people through backlinking will only result in 10 more sales.

As such, you need to ensure you take a holistic approach to backlinking, in line with conversion rate optimisation. At Excalibur Digital, we can help you with backlinking, conversation rate optimisation and SEO, as well as offering many other website based solutions. For more information, please contact us at https://www.excaliburdigital.co.uk/contact-us/.

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