Your website’s design is vital since it is something your customers will interact with during their time on your site. Creating a great website design isn’t as simple as throwing together something pretty and hoping it will work. That just won’t cut it in today’s cut-throat business world. To be truly effective, your ecommerce website design must have the following four characteristics:
Customers are more likely to respond well to a simple design versus a complex one, so forget the frills and stick to the basics. You should avoid falling objects, excessive amounts of media, unnecessary music, pop-up advertisements and needless extra web pages. Ensure text is easy to read and avoid “pretty” colouring schemes in favour of basic ones.
Keeping your company’s ecommerce website design simple will help keep page load times to a minimum. The extra bells and whistles mentioned above can make web pages lag, which is bad for business. If your company’s website takes too long to load, customers will simply go elsewhere for their needs.
2. Easy to Navigate
Customers should be able to find what they need on your website easily. If they can’t, they will become aggravated and leave without buying anything. A website that isn’t intuitive can cost numerous customers in this manner, which will strongly affect your bottom line. Everything on your ecommerce website needs to be obvious. Clearly label tabs, and offer an extra set of navigational links in your page’s footer (if applicable). If you aren’t sure how easy to navigate your website is, ask someone else (who has never seen it before) to check it out. If they can’t figure everything out without your assistance, then you need to rethink your design.
3. Appropriate for Your Target Audience
Consider your target audience when creating your ecommerce websites design. Their likes, wants, and needs should be taken into consideration. For example, you wouldn’t use a pink colour scheme for a website selling men’s tools, and you wouldn’t use an adult theme for an ecommerce site selling children’s toys. The design and subject matter need to be appropriate for your target audience.
Ecommerce Website Design
I hope you can take something away from this post and if you have any further questions please feel free to get in touch!