The field of search engine optimisation (or SEO) can seem daunting to small business owners that may not have the resources to invest in a large marketing team.
However, SEO does not have to be either complex or expensive, as our list of simple tips demonstrates:
1. Ensure that your website is fast and mobile-friendly
Everyday consumers now expect business websites to be speedy and compatible with all of their devices. Fortunately, this can be done quickly and cheaply with the help of plug-ins for content management systems such as WordPress. Alternatively, a web consultancy agency such as Excalibur Digital will be able to boost the efficiency of your website at an affordable price.
2. Do your research to come up with useful keywords
Inserting relevant keywords into your content is a vital part of effective SEO and will help you to stand out from the crowd. Rather than opting for the same keywords as bigger rival companies, try using Google’s Keyword Planner to discover untapped gaps in the market.
3. Keep up with trends in your industry
Web users are always hungry for new and relevant content, so keeping up with the trends within your sector will help push you up the search engine ranks. If there is an upcoming national event related to your business, for example, try writing a blog post about it and promoting it through social media.
4. Update your blog regularly
Running a blog is a great way to boost your SEO capabilities and to draw in new clients. However, you must remember to update it regularly. A steady stream of updates will provide fresh content for search engines to mine and will encourage visitors to return to your site on a regular basis.
5. Pay attention to your Google My Business profile
If you own a physical store, an effective Google My Business profile will include information such as your opening times, directions, and any other useful things to consider. To ensure your profile performs well on search engines, remember to add updates and images at regular intervals.
If you’re a small business owner looking to improve your SEO capabilities, get in touch with Excalibur Digital today. One of our friendly team will be more than happy to talk.