You’ve probably heard the phrase SEO being thrown around the business and marketing industry for a while now. Yet you might not know what it is… Whilst it might seem like 3 little letters, SEO is a much bigger force to be reckoned with and if you want your business to succeed in the modern, digital world that we live in, you’ve got to investigate it now.
1. What is it?
SEO stands for Search Engine Optimisation and is one of the most important factors of getting your business noticed on the internet. Using SEO means that your website can be found quicker and more easily and will make it appear higher up on search engine results – for example on the Google results page.
2. How do I do it?
Using keywords, and having good quality content on your website which is organised and uses appropriate website coding all helps with your SEO. Starting a blog is also a great way of improving your SEO. Search engines adore useful, relevant and regular content and a blog is the easiest way to do this. Once a week write and upload engaging, entertaining and educating articles onto your blog and watch your position on the search engine results pages jump up. However, it is important not to just copy articles from another website that you find, as this will have a reverse effect.
3. Can I do it myself?
You can but often people find it easier to use an external expert. Somebody in your office is simply not going to have the knowledge or time to effectively create SEO for your company. It can be a complicated process that is often best left to an external team of SEO experts.
4. Do I have to do it?
No, you don’t have to do anything but the real question is ‘Do you want to be successful?’ – if the answer is yes, then you need to look into SEO. Nowadays when people want to find something out about your business or want to find a service, they search for it online. Using good SEO will mean that your company will appear higher than other businesses, ensuring that custom finds its way to your business rather than you having to find it.
If you have any questions about SEO, get in touch today and one of our experts will be more than happy to help.