Redesigning your website is an exciting time, and when you’re ready to unveil your brand new website to your audience, there are a few things you should consider, just to make sure everything is perfect. Below, we’ve listed three essential components to be aware of before you hit “publish” on your new website.
Even if you have a fantastic, beautiful, slick website with great navigation, your website is unlikely to succeed if you haven’t got the best content to make people visit, stay and to help yourself rank on search engines. Usually, when we redesign, we remove a lot of content that can detriment our online visibility, so consider launching your new website with exciting blog posts, articles or other types of great content such as infographics to help keep your Google rankings level. This means you don’t have to start from scratch, and your website will deliver as soon as people enter.
When we redesign a website, we can often see a drop in visits or page views simply because the Google bots need to completely reevaluate your website in order to see where it should now rank. This can be disheartening, especially if you’ve put a lot of work into your Google ranking position, but don’t worry, things will eventually even out. To help assist your website during this transition period, you should consider some advertising to help bring in more clicks, whether that be via Google Adwords or Facebook advertising.
When you are relaunching your website, you are relaunching your full brand, so it’s important that everything about your brand becomes streamlined with the new design of your website. This means updating your social media channels, any logo, or even the branding on offline marketing strategies such as business cards. You’ll want to ensure your customers know exactly who you are and not cause any confusion over variations in old and new website branding. Not only that, a consistent strategy will help make you look professional and trustworthy, something that is essential in today’s digital age.
If you’re ready to update your website design then get in touch with us today to discover how we can transform your website into something special.