Whether your content isn’t engaging as it used too, or your website’s web design is lacking imagination, there are several things to look out for to ensure that your website is performing the way it should be. With more businesses becoming increasingly smarter when it comes to optimisation, it’s vital that your website doesn’t get lost in the crowd and stands out. Below we discuss some ways you can tell that your website could do with an update or redesign.
1. Your competitors are outranking you
Content marketing and SEO are both vital to ensuring you have a high number of potential customers enter your website each day. Search technology used by search engines rely on unique algorithms to identify websites that don’t change their content regularly or are completely static. By continually producing informative and engaging content on your website that is keyword specific, you can take important steps towards ensuring that your website isn’t swapped by competitors. A simple test to see how you are doing is to Google your own products or services and if competitors are ranking higher than you, then maybe it’s time to update your content marketing strategy.
2. Your website isn’t mobile responsive
Considering that more Google searches take place on mobile devices than on computers in ten different countries including Japan and the US, it’s important that your web design is built with mobile responsiveness in mind. Google and other search engines consider page load times as an important factor when ranking their search results. Basically, a slower load time could cause your visitors to have a bad experience and thus leave your website, meaning you lose on sales and don’t encourage good user experience. If you haven’t got a mobile strategy in place, maybe it’s time to change that and update your website design and performance.
3. A high bounce rate
It’s great when we get people to our website, but the next challenge is making them stay long enough to make a sale. A high bounce rate means people aren’t staying on your website, either because there isn’t enough engaging content, or it looks dated and untrustworthy. This could be because of both poor user experience and bad web design. You only get one chance to make a good first impression, so ensure that your website allows this to happen, or your customers will go elsewhere.
If you’re interested in updating your website design and performance, then get in touch with us today!