When it comes to showcasing the quality of your business, your website essentially acts as your front window. If your website performance is not optimal, or if it does not look entirely professional, potential customers or clients could well decide to head elsewhere.
Research has found that almost 8 in 10 (79 per cent) people would never return to a website if the performance upon their initial visit is below par, which is, quite simply, going to destroy your website’s ability to convert customers.
One of the primary things that a website needs to do, but something that can often be overlooked, is work smoothly and quickly. It can be very easy to focus on embedding fancy features, graphics or videos, but if the website is slow to load or is not responsive, it is simply not going to be capable of doing its job properly.
There are some simple things that can be done to improve the performance of your website immediately, and in this article, we’re going to highlight three of the most effective techniques and methods.
1. Focus on mobile-centric coding
Many websites, especially those designed a number of years ago, were created to work solely for people using laptops. However, as mobile devices become more and more powerful and ubiquitous, it is becoming increasingly necessary to code websites with mobiles very firmly in mind. This is known as a ‘mobile first’ approach, and it should be a website priority for all businesses.
2. Make images smaller
If using images on your website, you absolutely want them to be of high quality and resolution, but that doesn’t mean they have to overwhelm the page. By reducing the size of images across a website, it will be possible to improve performance drastically without losing any content value.
3. Work with experts
The simplest thing you can do is, quite simply, to work with a web agency capable of streamlining and modifying your website on your behalf. From taking an approach that will minimise the ‘first-byte time’ to combining files and subsequently reducing their size, an expert web agency will be able to make improvements quickly and effectively, ensuring your website can perform optimally in next to no time.
Want to know more about how we could benefit you and your website? Get in touch today.