Acquiring backlinks is one of the most important parts of having a solid, SEO-grounded website. In this article, we will give you some ideas about getting good quality backlinks simply and easily!
Connect with others in your niche
Firstly, try to connect with other people in your niche. This could be by following those you have met at events or networking online. Try to have a good base of professionals who know about your blog. Once you have met and interacted with somebody a few times, you could reach out and suggest that you swap links, or find somewhere on their website where your link would be beneficial.
Offer to write guest posts
Another great way to get backlinks is to write a guest post for another company’s blog. This could be about anything – you will agree on a concept together – and you can generally include a link to a specific page on your website. The guest post should be completely unique, and different to anything that you have posted on your own blog.
Do link swaps
Depending on your niche, you may find a Facebook group dedicated to link swapping. Here, you can post the links that you are looking for and other people will offer to swap with you. This is a great way to meet others who are also interested in acquiring backlinks.
Reach out to people by email
Cold-pitching is often looked upon negatively in the website industry, so it is best to do this sparingly and only if you think that your website is a really good fit and will benefit their own website. If you do this, make sure that your pitch email is thorough and well thought out.
Many website owners do not post links for free and will charge you a fee. Do bear in mind that this can be seen as negative in Google’s eyes. Some website owners may offer a ‘no follow’ link, which could be beneficial, but not for SEO (it would be more like an advert on their website).
As you can see, there are a few useful ways to gain backlinks – the most effective will depend on your niche.