What are backlinks? To begin with, users need to be sure what a backlink actually is, but as this is a brief guide, we will keep the explanation short and sweet. Essentially, a backlink is a method to ‘influence’ end users and search bots by linking one specific webpage with a number of other pages […]
Your website’s design is vital since it is something your customers will interact with during their time on your site. Creating a great website design isn’t as simple as throwing together something pretty and hoping it will work. That just won’t cut it in today’s cut-throat business world. To be truly effective, your ecommerce website […]
You are the only one that has the power to make your business successful. It is not enough to come up with the idea, to work on developing it and then to launch the company. There are certain aspects that are best handled by experts. In this case, you should be aware of the fact […]
Investing in web design services might not be the first thought that crosses your mind, especially if you don’t have too much experience with the online world or how it actually works. When you look at it from a web user’s perspective, everything seems simple. After all, there are all sorts of website templates one […]
Is your website fast enough to engage customers? Are you willing to bet the success of your business on it? That’s not an exaggeration, nearly half of online shoppers will simply give up on a website that takes over 3 seconds to load. Even a delay of just 1 second in page response time can […]
Ecommerce sites can be very easy to set up online. Because of the smaller fixed costs, more and more people are choosing to sell their goods and services over the internet rather in a traditional high street shop. However, just setting up a store doesn’t mean that you will automatically make money. Even if you […]
Stop us if this sounds familiar: you’ve tried everything when it comes to SEO, Googled it more times than you can count, and you’re still not getting the results you want. If this story does sound familiar, don’t worry – SEO in 2019 is a whole different animal compared to just a few years back. […]
Your website acts as your company’s shop window. Its role should be to attract customers, showcase your business’ capabilities, and convince people that you are able to give them a service they will truly value. It doesn’t matter how good your product or service is: if your website isn’t up to scratch, you’ll struggle to […]
Overcoming visitor pain points enables an e-commerce website to increase its conversion rate and improve its online sales. Factors such as landing page optimisation, shopping cart user experience and video loading times are all important, but it is a mistake to avoid or ignore the basics. Clear, effective, and beneficial navigation, for example, can mask […]
The field of search engine optimisation (or SEO) can seem daunting to small business owners that may not have the resources to invest in a large marketing team. However, SEO does not have to be either complex or expensive, as our list of simple tips demonstrates: 1. Ensure that your website is fast and mobile-friendly […]