Your website acts as your company’s shop window. Its role should be to attract customers, showcase your business’ capabilities, and convince people that you are able to give them a service they will truly value.
It doesn’t matter how good your product or service is: if your website isn’t up to scratch, you’ll struggle to build a successful and profitable business.
So, with that in mind, here are 7 crucial elements that need to be included in every website design.
Your website is no good to anyone if it’s difficult to figure out where to click. Every top quality website is intuitive and easily navigable, so make sure that headers are clear, fonts are simple, and all important information is within easy reach.
You need to ensure that, where relevant, you have calls to action on your pages. These CTAs are designed to prompt visitors to make an enquiry, a purchase, or learn more about what you can offer. Remember, the website is not just there to look pretty; you need people to spend money.
3. Images and layout
While the content of your website is absolutely crucial, so too is how it appears visually. You need to ensure that all images used are clear, simple, and summarise what your business does, but without detracting from the website’s core aims. Don’t overload pages with images, but also make sure that they aren’t bland; finding a happy medium that you are comfortable with is essential.
4. Blogs, articles and up-to-date news
Having a blog section is absolutely crucial. By uploading relevant information regularly and routinely, you will show your audience that you are on top of all industry trends. Also, regularly updating your website through the medium of a blog will enhance your SEO and help you rise up the search engine ranking pages.
5. Simple and clear contact details
Hopefully, your website will encourage potential customers to get in touch. And, should such a scenario arise, you need to ensure that they can reach you easily. Have a dedicated contact page that lists your location, email address and any other necessary contact information.
6. About Us
It is important that your website gives visitors an authentic insight into who you are and why your business does what it does. By creating an About Us page you can shine a light on the business’ beginnings and roots, while also showcasing your own personality.