Many business owners don’t realise that their website has grown out of date and has become ineffective. For many, the web design and development process stops when their website is “finished” – they don’t consider that it’s actually an ongoing process that demands consistent updates, changes, and tweaks.
That is why a website audit can be such an invaluable investment for you.
What is a website audit?
A website audit is a comprehensive check of your existing website. Key data will be gathered through the auditing process, such as website performance, security, scalability, efficiency, and much more. Over the course of your audit, a picture can be built up of the current state of your website, and whether or not it’s really good enough to meet your developing needs as a business.
At the end of the auditing process, a complete report will be made, which allows you to clearly see the elements of your website that need improvement. As a part of the report, key suggestions will be made about the next steps forward in terms of making key changes to the way your website operates. The audit encompasses both the basic structure of your website as well as the elements your visitors see and interact with, so it’s a truly comprehensive approach to improving your website quality.
What are the benefits?
The benefits of a website audit are that you will have a key understanding of where shortfalls in your existing website may be developing. Sometimes, it’s difficult to identify potential issues while you’re also handling the busy day to day management of your business, but you must keep your website as secure and responsive as possible to remain competitive in the marketplace.
Customers are more tech-savvy than ever, which means they have limited patience for websites that are clunkily designed, slow to respond, and don’t work properly on their devices. Avoiding those issues through regular website auditing is key to maintaining your success and business growth going forward.
To learn more about what website auditing can do to benefit you, or to get a quote, contact Excalibur Digital today.