Looking ahead: how to future proof your SEO

The landscape of the internet is constantly evolving as new technologies encourage innovation. Voice and mobile search are two prominent examples of users moving forward with the technology, as more and more people use at-home and in-car voice assistants to search for things online.

Due to the revolutionary nature of the internet, trying to future proof your online business can be a challenging prospect. Online marketing is a huge part of this process, as a well-thought-out SEO strategy can help future proof your business and keep you ahead of the competition. We are going to take a look at some of the best ways that you can future proof your SEO and evolve alongside technological innovation.

Try to address your customer needs rather than SEO keywords

SEO has been moving towards a more organic approach for years now, with keyword stuffing and black-hat SEO tactics long gone. Instead, search engines are constantly trying to improve their algorithms to help people find what they want. This can often mean doing more than the usual metadata and page optimisation as new innovations such as voice search are more query-based than using certain keywords.

The best way to handle this is to try to answer your user’s questions in an organic way. Consider what your ideal customer might be asking a voice assistant, and strategise your SEO around that.

Think locally for your SEO

Precise location data is becoming more commonplace as smartphones are taking advantage of GPS in their applications. This means that SEO can target users on a more localised level and really pin down their position high up on search engine rankings for very specific results.

If you search for a new hat on a search engine, you will most likely get results for hat retailers near you. With the rise of localised searching, your business should focus on your surrounding area wherever appropriate. Keyword optimisation will not help customers in London find you if you are based in Manchester, particularly when using things like voice search.

If you are looking to future proof your SEO strategies, our experts at Excalibur Digital can help. For more information, contact us today by calling 01622 535331.

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