eCommerce is simply huge now, with 2018 seeing almost $3 trillion in sales made online across the planet. This alone shows why it is key for so many businesses to be engaged with eCommerce. However, it is not quite as simple as throwing together any old website to begin selling online. It is vital to design your website in a way that makes consumers want to shop with you and makes it simple for them to purchase goods digitally. Whether you are planning on setting a new site up or need to revamp your current one, the below mistakes are worth avoiding.
Poor quality images
Many eCommerce sites still upload poor quality photographs of the items they are trying to sell. Of course, this is a complete turnoff for the consumer who will not want to buy anything they cannot see properly. Always upload good quality images and try to include a number from different angles. Also remember to make the images a decent size with optimal on screen resolution.
Slow load times
Modern consumers do not want to wait around for your website pages to load up – in fact, they will bounce to another website if this happens. To make sure your eCommerce site can achieve fast load speeds, ensure your web hosting is up to scratch. For many businesses now, this can mean migrating to the Cloud where a number of servers help to run your site at once and thus keep it lightning quick.
By the end of 2019, it is estimated that there will be almost 5 billion mobile phone users globally. Many of these people will use their smartphone to shop online – this means that your eCommerce site needs to be able to handle this. If not, you will lose a lot of business as people will not shop on a site that is not mobile friendly. Make sure to design your eCommerce site with mobile users in mind so they will find it enjoyable and easy to use.
Get the best eCommerce website design today
Like anything in life that is worthwhile, getting the design and set-up of your website right is not always easy. If you find yourself struggling or don’t have the time to do it personally, give us a call on 01622 535331. Our expert team can help to create a stunning eCommerce website that will help you stand out from the crowd.