Why A Slow Loading Website Can Kill Your Business

When it comes to ecommerce, your website performance plays an invaluable role in getting you those all-important conversions, leads and sales.

Experiencing a high bounce rate?

One of the leading reasons why people might be leaving your website is down to one simple factor: loading speed. Fundamentally, visitors just aren’t prepared to wait anymore. In fact, if your website takes more than 3 seconds to load, 40% of your visitors will leave. [source: https://www.nngroup.com/articles/how-long-do-users-stay-on-web-pages/ ] What’s more, out of everyone that abandons your site, 80% of them will never return. That’s just from 3 seconds. Every little delay on your website counts – as even a one-second delay can cost you 7% of your sales. [source: https://www.copyblogger.com/website-speed-matters/ ] There’s a reason why slow-loading websites cost retailers $2.6 billion in lost sales each year. [source: https://www.sweor.com/firstimpressions ]

So how do you speed up your website? One of the best ways is by making sure you’re using a cloud system to host your website.

How website hosting on the cloud can speed up your business

Cloud hosting means you’re not relying on a single server to host your website. Instead, the workload is distributed between several servers all joined together. Each server in this cluster can be used to handle specific functions, such as backups, email and databases.

This means that you don’t have one server performing overtime trying to load up your website. Instead, you’ll have several that all work together to perform the job in a fraction of the time and effort, so you’re left with super fast speeds and loading times.

In addition, cloud hosting also provides quicker and less impactful backups. This means you can back your website up more often without disrupting your business, giving you the added peace of mind in case the worst should ever happen.

Get your super fast web hosting today

Websites using our VPS hosting solutions have an incredibly fast load time of 0.29 seconds. That’s 99% faster than the websites we’ve tested.

Ready to unlock super-fast speeds? Get in touch with a member of our team today.

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