Entries by Richard Wilkins

Mobile user experience more important than ever before to SERP ranking

An increasing proportion of website users are accessing pages using mobile devices. In fact, since November 2016, mobile devices have overtaken desktop devices when it comes to accessing the Internet. As such, mobile optimisation should not be considered an optional extra for a business website. Google and mobile-first indexing Google’s announcement that they are adopting […]

What is keyword research and why is it important?

As you are probably aware, keywords are one of the most crucial components of any search engine optimisation campaign. Search engines compare the textual content of your site to the search terms entered by web users to decide if how relevant your site is to each search. The more relevant your site appears to be, […]

Points to consider before choosing your website host

Can’t decide on a web hosting company? Before you buy, there’s a couple of things you need to take into consideration. Here’s a list of the main points we think are important when selecting your website hosting company. Support Your initial research should tell you whether a hosting company has an excellent support service in […]

Sudden AWS EC2 performance issue

If your EC2 virtual private server instance performance has suddenly dropped off a cliff edge then it may be worth checking the ‘Average Write Latency’ metric.  This metric shows the time it takes to write to your hard drive.  The lower the latency, the faster the write, the sooner your server can move onto something […]

4 tips to ensure your website converts its users

How your website performs can mean the difference between a successful campaign and one that doesn’t quite hit the mark. If your user’s journey through your website isn’t a pleasant one the chances of them converting through your website are significantly decreased. Your website is your most important online sales team member; so we’re sharing […]