If you don’t already know the importance of SEO, it’s time you learned it. SEO can improve your site’s authority, drive more people to your site, increase engagement and therefore improve sales. In a world where more and more is being done online, it’s imperative that your website keeps up with the times. Here are some of the easiest ways you can boost your website’s ranking.
Publish relevant content regularly
There is no substitute for great content. If you’re looking to reach a large audience, you should aim to create a blog page on your website where customers can find advice, inspiration, and information about your products. When writing, make sure you use specific target keywords throughout your content, which are terms your ideal customers may search for. However, it’s also important to remember that the best content is one that is written for readers rather than for SEO.
Get to know Google Analytics
Google Analytics is a free tracking tool that can be very complex to understand, but nonetheless can be very useful in helping your website to rank higher. Using Google Analytics, you can conduct keyword research and work out which keywords you want to place in your content so that it ranks highly for those specific keywords. It can also help you keep track of how many people have clicked on your site and can help you manage any Google ads you have.
Ensure your website is optimised
No one wants to click on a link only to discover that the website takes ages to load, is difficult to navigate, or looks unprofessional. Customers are very unlikely to want to use your products or services if they cannot use the website. That’s why it’s important to do everything you can to make sure your website is fast, clear, easy to understand and navigate, and beautifully designed. However, if you are not a website expert, this can be difficult to do.
If you need your website to be professionally designed, contact our team at Excalibur Digital today.