Backlinks are essential if you want to boost the position of your website’s ranking on search engine results pages (SERPs). Alongside other search engine optimisation (SEO) strategies, backlinks are one of the most important ways to ensure that your pages rank highly. Of course, link building can be daunting if your business’s website is relatively new or you are not familiar with ways to increase the number of backlinks to your site.
Building a blog on your site is a great way to start getting more backlinks, but what kinds of articles get the most high-quality backlinks? Here are some simple ways to ensure that you maximise the potential of this vital SEO strategy.
Produce some “definitive guides”
Definitive guides and ultimate guides tend to rank highly with search engines like Google. This is because extensive and comprehensive content is packed into a single page, giving you the scope to use more industry-relevant keywords and long-tail keywords which can be beneficial to your SERP ranking too.
Write long form content
Researchers have discovered that articles that total at least 1000 words in length tend to attract more quality backlinks. Ideally, the content should not just be lengthy but should also be packed with original and unique content that is fresh and useful for readers.
Incorporate list posts into your blog
List posts consistently perform well when it comes to getting backlinks. The format of easy-to-read information in a digestible form makes these pages attractive and encourages more backlinks. It is important to make your lists as unique and as comprehensive as possible. Focus on adding content that is better than other articles on the same subject. This can ensure that your content gets these vital backlinks.
Points to note
Whilst employing these strategies, there are some important points to remember. Firstly, quality triumphs over quantity. Getting a smaller number of relevant and trusted backlinks is more likely to boost your SERP ranking than a deluge of irrelevant or low authority backlinks. Essentially, you want a diverse range of backlinks from high authority sites that are relevant to your content.
For more information, please visit us at Excalibur Digital.