When you create a business, your ultimate aim is to grow your brand, develop your customer base and ultimately generate profit revenue, and your website is a fundamental part of that. When customers or clients search for your services online, they are much more likely to click on your website if it has a higher SERP ranking. According to a study, trust is the most important factor for consumers when they choose a brand.
Highly ranked SERP results inspire deeper brand trust, even if your website has been newly created, so it’s essential to ensure that you optimise your website to achieve this higher SERP and ultimately inspire that essential trust in customers to make your website and business successful.
So, how can you optimise your website to develop trust in your brand?
Maximise SEO potential
The more you maximise your SEO potential, the more likely you are to rank more highly on web searches, such as Google, Yahoo, and Bing. Consumers, clients and customers tend to have more faith in more highly ranked results because their innate faith in those established search engines translates over to your own website. In fact, more than one quarter of internet users only click on the first search result. So, ensuring that your SEO is at its best can mean that you’ll be the trustworthy brand they choose to use.
Carefully consider the way you word your website
Consumer attitudes toward your brand vary based on the language you use on your website. Whether you are running a brick and mortar business, a digital hub, or an eCommerce brand, using the kind of language that will appeal to the consumers in your target demographic will inspire them to believe in what you have to offer. Consider the use of jargon on your site too; there are times when it will boost your business and other times when it can have the opposite effect.
Work with a trusted web designer to help you
Professional web designers can help you to get the very best out of your website and attract customers and clients to your brand.
For creative and innovative web design, visit Excalibur Digital today.