The post-Christmas sales are a great time to increase your online eCommerce site’s revenue. However, in order to ensure that your sales bring in the maximum revenue possible, you need to ensure that your SEO has received an appropriate update in line with the season and the sales. Any mistakes here could end up costing your business money, but a successful SEO and marketing campaign could really ensure that your business is well set up for the rest of the year.
SEO can be tricky, but our experts at Excalibur Digital have a few tips for businesses of all shapes and sizes.
1. Update your keywords
Keywords should frequently be updated in line with changing seasons and trends, but it is essential that the right keywords are chosen for the January sale period. Consider competitor keywords, previously used keywords and the changes you are making for this new sale period to ensure that your content is packed with the appropriate language.
2. Consider meta-descriptions
Search engine algorithms don’t just look at the main body of your text; they consider titles and meta-descriptions too. When you update your keywords, it’s well worth checking that your meta-descriptions and titles are on point too. A well worded meta-description may help with your conversion rate optimisation as well, so you could be hitting two birds with one stone here!
3. Ask for reviews from Christmas purchases
Good reviews bring many benefits to a site. They help to show potential customers that they will be receiving good products and services, help encourage repeat customers, and are also considered by search engine algorithms too. Keywords will be analysed, but many search engines will list sites with higher reviews and ratings above those with lower ratings, so encourage your customers to leave reviews. If your site doesn’t have a review feature, then make sure to add one in time for the January Sales!
At Excalibur Digital, we pride ourselves on helping businesses with all their online and digital needs, from SaaS to SEO, backlinks to website design and development. For more information about how we can help your business to grow, take a look at https://www.excaliburdigital.co.uk/blog.