Picture the scene; you have a beautifully designed website, it has your company colours, your logos and all your information… But it simply isn’t performing. There’s no use in having a website that looks pretty but is not serving its purpose. If your website doesn’t seem to be performing, then take a look at the potential reasons below to find some quick fixes that should get you moving in the right direction.
What use is a website that can’t be found on search engines? With endless streams of competition on the net, it’s vital that your SEO (Search Engine Optimisation) is up to scratch. SEO incorporates the use of keywords and phrases, meta tags, headings and sub headings, and even your image alt tags to determine your position on a search page. Get this right and you’ll be well on your way to higher click through rates and more visitors who are actually looking for what YOU do, and not stumbling upon your site by accident, leading to better results all round.
Your website isn’t optimised for mobile
Nearly 60% of web searches are carried out on a mobile phone, according to recent marketing statistics. This means that even if your website is structured perfectly for desktop use it might still be impossible to navigate on a mobile phone. Your website performance falls dramatically when this is the case because as soon as someone decides that your website is too confusing they’ll be back on Google and searching for one that isn’t. Website builders and web developers will be able to help you optimise your site for mobile use and offer you brilliant website design and development tips.
You’re not focusing on the customer
If your website content is pushing customers with hard sell copy then you’ll soon put them off. You need to make your web visitors feel as though the website is all about THEM and what THEY want and need. Keep your content simple, sharp and clear so that visitors can find what they’re looking for without having to wade through paragraphs of text that are uninteresting or irrelevant to them.
Need some help with your web design or site performance? Contact us at Excalibur Digital today.