Society is going through a digital transformation. More businesses are migrating to the digital rather than physical marketplace. There are many reasons for this, not least because it involves fewer overheads and reaches a larger audience, thus promising unrivalled ROI.
As this digital marketplace gets more crowded, SEO is playing an increasingly critical role in the success story of many modern businesses. This blog outlines a couple of simple changes you can make to encourage SEO further.
Website design, development and performance all play critical SEO roles
Google, amongst others, will base your website’s search engine ranking on a few key areas:
Content – Your site content is the first thing search engines will read. Without original and quality content it is unlikely that your website will ever perform. This must also pay special attention to keywords.
Load speed – If your website is very image and video heavy, and these have been uploaded in large file formats, your site will take a long time to load – especially on mobiles. Google will penalise you for it.
Structure – Structure is crucial as it dictates how Google will read your site. For instance, ensure all headers flow correspondingly, menus are targeted and pages are well thought out.
Responsive – With over 80% of people using primarily mobiles to access the internet, Google ranks your mobile site before your desktop. Ensure yours is optimised for this purpose.
Keeping up with the ever-changing algorithms
It is important to understand that the rules of SEO are constantly changing and adapting to the times, and search engines’ algorithms are in a constant state of flux. This is critical as, at the end of the day, these algorithms dictate how and on what your website will be judged. By keeping up to date with the latest releases of algorithm information, effectively you’re seeing the answers before the test – and who wouldn’t want that!
Get found with Excalibur Digital
Based in Kent, we are predominantly a web consultancy. Offering web hosting services, SEO packages and SaaS-tailored software to our clients, we offer the one-stop solution. We also help digital and marketing agencies with bespoke projects.
If you are looking for more information on how best to boost your SEO strategy, please get in touch today.