When it comes to your SEO efforts, you’re going to want to make sure that your site is fully optimised, from promoting backlinks to having effective and engaging content throughout your site. But did you know that social media can also help drive your SEO efforts? When coming up with your SEO strategies for your site, you should be thinking about incorporating social media marketing. It’s another organic, inbound strategy that will naturally attract visitors. Social media relies heavily on good content and a decent brand presence, so all the effort you put into SEO can also help to improve your reach on social media. It’s no coincidence that your search rankings improve if your social media presence does.
So, how exactly can social media improve your SEO? Here are some tips to help drive additional traffic to your site through social platforms…
Grow your followers
This may sound obvious, but if you’ve put a lot of time and effort into your website’s SEO and haven’t seen a huge rise in traffic, it may be time to focus your attentions on social media. If you have a fully optimised site but only 100 Twitter followers, you’re not going to receive the same kind of ranking bonus that a rival company with 60,000 followers has. Be careful though, Google can automatically detect the quality of your followers, so simply buying up followers isn’t going to do much. Instead, you’re going to have to do it the hard way and organically grow your follower base.
Unfortunately, this can be a long and slow process, but consistent effort is known to pay off. Decide on your brand message and get it across in a consistent and unique way. Use the same tone of voice to give your followers daily updates, and make sure what you post is useful. If you’re an expert in a certain field, helpful articles or tips will all drive new followers to your platforms, as will engaging with your customers.
Optimise posts for searches
If you have pre-existing content, you can attract more visitors through their content searches. Google has a tendency to favour social media updates if they are popular, so make sure all your posts are fully optimised for the opportunity. This could mean including keyword phrases or striking and shareable imagery, both of which have been proven to work when it comes to gaining a high Google search ranking.
External inbound links
Social media is a great tool because it allows you to create external links to your own content. The more diverse your links are, the more authority Google will give you. In order to do this, you’re going to want to make sure your content is high-quality in the first place, otherwise you won’t have much to play with in terms of attracting links.
Social media, in this case, becomes a broadcast channel. Your content, which will have to be original, useful and engaging, is the bait and you’re going to be using on your social channels to dangle your content in front of people who are going to potentially share it. Make sure you use plenty of hashtags in order to gain visibility and don’t be shy when it comes to lumping your content into existing discussions. If you do just that your social reputation will improve, while at the same time it will give you added potential when it comes to sources for external links.
For more effective SEO and social media strategies, contact Excalibur Digital today.