If you own and run any kind of eCommerce store, then no doubt the favourite sorts of customers you get are the free ones. Of course, you can use Facebook advertising or Google advertising, but this means decreasing your margin for every product you manage to sell. Running an effective eCommerce SEO campaign means your ideal customers will discover you immediately on Google and are able to purchase your product without any acquisition cost at all. So here are three rules for eCommerce SEO that you need to have in place today.
1. Focus on ranking your category pages
When it comes to people performing a Google search for a product, in general, it is less likely they will perform a specific search for an exact product than a more general term. For example, if you sell designer shoes, your target customer will likely type “blue designer shoes” rather than “size 9 blue designer shoe with black lace” and so on. So an effective SEO campaign will see you clearly defining what broader categories of product you sell and optimising that page for that term. Then, have a link from every individual product back to the category page it is a part of.
2. Optimised metas
This means optimising both your meta titles and descriptions and also means optimising them not just for Google, but also for your target customer. For each product you should clearly display its keyword or name in both the title and meta to be sure what you are offering is relevant. However, to increase your click through rate, you need to make your product stand out in the rankings. This means including an incentive to click on your product, like free delivery or 15% off.
3. Make your site mobile responsive
This point is relevant for all websites as Google has made it clear that user-friendly websites which are responsive across all devices is an important ranking factor. However, as it stands, plenty of eCommerce stores are lacking in this area as users still need to zoom in to read text or see pictures, as well as the need to scroll horizontally which is a big no no for a truly mobile responsive website.
Overall, if you’re looking to seriously boost your eCommerce SEO game plan, then you need to be implementing these three cardinal rules within your site. It’s time to act and get ahead of the competition before they start making these changes as well.