The world of small businesses has changed so rapidly over the past couple of decades that it’s almost unrecognisable, and where business owners could once get away with an in-depth knowledge of their own sector, they’re now expected to be web designers, online marketers and SEO experts as well as knowing how to manage their own business.
Website performance can be the make or break for many businesses; even those that don’t rely on e-commerce still need a good website to ensure that customers can find out essential information and that it appears in search engine results.
Poor performance in the digital sphere can lead to poor performance in the real world, and many a small business has folded because they haven’t kept up with advances in technology.
That’s why outsourcing makes so much sense – rather than spending valuable time focusing on something so far outside of their realm of experience, small businesses can make sure their online presence is in capable hands.
And with SEO, that’s truer than ever. Search engine optimisation is a science which is changing every single day – as search engine programmers catch on to the latest tricks of SEO experts and change the goalposts.
Web consultants specialising in SEO such as Excalibur Digital can afford to spend the time that they need to keeping up to date on the most recent developments and how best to exploit them for the benefit of their clients. With many clients on their books, it’s a worthwhile investment of time in learning the ins and outs.
For someone whose enterprise involves car body work or selling candles, for instance, the ever-changing landscape of SEO is not what they’re expert in, and it may even be a time investment that doesn’t make sense for them.
However, it’s crucial for almost all businesses with an online presence to ensure that their website is optimised to appear in the right search results and encourage potential customers to make contact. If you’re considering outsourcing SEO, contact Excalibur Digital to see how we might be able to help.